![]() The message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. All the tools and engines on earth are only extensions of its limbs and senses On “The Medium is the Message”Įach medium, independent of the content it mediates, has its own intrinsic effects which are its unique message. The human body is the magazine of inventions, the patent-office, where are the models from which every hint was taken. Now there are four possible readings for the last word of the title, all of them accurate: “Message” and “Mess Age,” “Massage” and “Mass Age.” On media and technologies as Extensions of Man (the subtitle of Understanding Media) When Marshall saw the typo he exclaimed, “Leave it alone! It’s great, and right on target!” The title was supposed to have read “The Medium is the Message” but the typesetter had made an error. ![]() ![]() When the book came back from the typesetter’s, it had on the cover “Massage” as it still does. Eric McLuhan, Marshall’'s eldest son Why is the title of the book “The medium is the massage” and not “The medium is the message”?Īctually, the title was a mistake. ![]()
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